How Often Should You Wash Your Hair?

In the world of luxury hair care, every ritual is intentional, every product purposeful, and every strand deserves nothing less than thoughtful attention. One of the most common—and often misunderstood—questions we hear from clients indulging in a more natural, elevated hair care journey is: How often should I wash my hair? The answer? It depends—on your hair type, lifestyle, and the quality of the products you use.

Curly textures crave moisture. Washing too frequently can disrupt the delicate oil balance and lead to dryness or breakage. Wavy textures can become oily at the roots while dry on the ends. Striking the balance is key. Straight textures tend to distribute natural oils more evenly, making them appear oily faster.

No matter where you fall on the wash-day spectrum, your hair will always communicate what it needs—subtly, but consistently. Excessive dryness or brittleness often points to overwashing, where your natural oils are stripped before they can nourish and protect. An itchy, irritated scalp might be your body's way of signaling product buildup, or simply a craving for a gentle, botanical cleanse. If your hair is lacking its usual shine or bounce, it may not be crying out for more washing, but rather for deeper hydration. And when roots feel flat while ends turn frizzy, it’s usually a sign that your current rhythm is out of sync with your hair’s natural balance. Listening to these cues is the first step toward creating a wash routine that feels as luxurious and restorative as the results it delivers.

Let your shampoo be a treatment, not just a cleanser. Wash your hair as often as it needs care—not as often as you've been told to. Tune into your scalp, embrace slow beauty, and let your cleansing ritual feel like a spa day, not a chore. Because in the world of luxury natural hair care, less isn’t just more—it’s intentional.